The Plum Optimax 7.0 was announced in 2016, March. Released 2016, April With 7.0 inches, 137.9 cm2 (~67.9% screen-to-body ratio) IPS LCD, Powered by Mediatek MT8321 (28 nm) and running Android 5.1 (Lollipop), the device delivered smooth performance and multitasking capabilities. Its 5 MP rear camera captured crisp photos and 720p@30fps video, while the Li-Po 2800 mAh, non-removable ensured long-lasting usage.