The Plum Hammer was announced in 2012, November. Released 2012, December With 2.0 inches, 12.4 cm2 (~20.2% screen-to-body ratio) TFT, 65K colors, Its 1.3 MP rear camera captured crisp photos and 320p@10fps video, while the Li-Ion 1500 mAh, removable ensured long-lasting usage.