The Plum Debut was announced in 2012, May. Released 2012, May With 7.0 inches, 137.9 cm2 (~57.5% screen-to-body ratio) TFT, Powered by Qualcomm MSM8255 Snapdragon S2 and running Android 4.0 (Ice Cream Sandwich), the device delivered smooth performance and multitasking capabilities. Its 5 MP rear camera captured crisp photos and Yes video, while the Non-removable Li-Ion 4250 mAh battery ensured long-lasting usage.