The Blu Life Pure was announced in 2013, December. Released 2013, December With 5.0 inches, 68.9 cm2 (~69.9% screen-to-body ratio) IPS LCD, Powered by Mediatek MT6589T (28 nm) and running Android 4.2 (Jelly Bean), the device delivered smooth performance and multitasking capabilities. Its 13 MP, AF rear camera captured crisp photos and 1080p@30fps video, while the Li-Ion 2020 mAh, non-removable ensured long-lasting usage.